Sustainable Direction
- Definition: A company that specializes in providing innovative fire protection solutions using fire-resistant coatings.
- Target sectors: Serving vital sectors such as tourism, hospitals, hotels, and schools, while adhering to government regulations.
- Vision: Leadership in providing advanced solutions to protect facilities and create a safe and sustainable environment that contributes to the protection of lives and property.
- The Message: Provide stakeholders with effective and reliable firefighting solutions with the highest quality standards and international technologies.
- Values: Safety, Transparency, Quality, Sustainability, and supporting the Kingdom's Vision 2030.
What and how fire retardant paints work
- Definition: A coating designed to prevent the spread of flame for a period of time often ranging from 60 and 120 minutes.
- Mechanism of Action (Inflatable Technology): When exposed to extreme heat, paint components swell to form a thick insulating layer that isolates the surface from fire and smoke, providing additional time for safe evacuation and fire resistance.
- General characteristics:
- It is similar in appearance to traditional paint and may be transparent.
- Limits the emission of smoke.
- Reduces the flammability of materials (wood, cables, steel, suspended ceilings).
Product Types and Applications
There are different types to suit different surfaces:
| Surface type | Characteristics and advantages |
| Electrical cables | It prevents the spread of flames, limits the formation of toxic gases, and is characterized by high adhesion. |
| Bishop and gypsum board | Made of acrylic with inflation technology, it protects against combustion and prevents flame spread. |
| Wood and decorations | A high-quality transparent paint that forms an insulating layer, resistant to cellulosic fires for 30-60 minutes. |
| Trusses and iron | Designed for metal surfaces, fire retardant for up to 120 minutes, and low in volatile organic compounds (VOCs). |
Processing methods: Compressor spraying, brushing, or immersion.
Why choose “Sustainable Direction”?
- Domestic manufacturing: Locally manufactured products that support the national economy and reduce dependence on imports.
- Competitive cost: High quality and lower cost compared to imported products.
- Compatibility: Compatible with government legislation and international standards.
Sustainable Direction Company (Al-Ittijah Al-Mustadam)
Overview
A specialized company providing innovative fire protection solutions through advanced fire-retardant coatings.
Target Sectors
We serve vital sectors including Tourism, Hospitals, Hotels, and Schools, ensuring full compliance with government regulations and safety legislations.
Vision
To lead in providing advanced facility protection solutions, creating a safe and sustainable environment that contributes to the protection of lives and property.
Mission
To provide stakeholders with effective and reliable fire-resistance solutions, utilizing the highest quality standards and global technologies.
Values
Safety, Transparency, Quality, Sustainability, and supporting the Saudi Vision 2030.
Fire-Retardant Paints: Definition & Mechanism
- Definition: Specialized coatings designed to prevent the spread of flames for a duration typically ranging between 60 to 120 minutes.
- Mechanism (Intumescent Technology): Upon exposure to extreme heat, the paint components expand (swell) to form a thick insulating char layer. This layer isolates the surface from fire and smoke, providing critical extra time for safe evacuation and fire suppression.
General Characteristics
- Aesthetics: Looks like traditional paint and can be produced in transparent finishes.
- Smoke Control: Significantly reduces smoke emissions.
- Versatility: Reduces the flammability of various materials (wood, cables, steel, suspended ceilings).
Product Types & Applications
We offer various formulations tailored to different surfaces:
| Surface Type | Features & Benefits |
| Electrical Cables | Prevents flame spread, limits toxic gas formation, and features high adhesion. |
| Ceilings & Gypsum Board | Acrylic-based intumescent technology; protects against combustion and prevents fire spread. |
| Wood & Decorations | High-quality transparent coating that forms an insulating layer; resists cellulosic fires for 30-60 minutes. |
| Steel Structures | Designed for iron/steel surfaces; hinders fire spread for up to 120 minutes with low VOC (Volatile Organic Compounds) emissions. |
- Application Methods: Airless spray (compressor), brush painting, or dipping.
Why Choose “Sustainable Direction”?
- Local Manufacturing: Proudly locally manufactured products that support the national economy and reduce reliance on imports.
- Competitive Cost: High-quality solutions at a lower cost compared to imported alternatives.
- Compliance: Fully compliant with government regulations and international safety standards.
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